Jakarta, December 14, 2024— PT Sumbawa Timur Mining (STM) successfully won two communication award categories at the International Association of Business Communicators (IABC) Indonesia Awards 2024. The two awards include the Top 10 and Awards of Excellence in the Impactful Communications Awards (ICOMMA) category, subcategory Best Diversity, Equity, and Inclusion (DEI), as well as the Awards of Merit in the Impactful Public Relations Awards (IMPRA) category, subcategory Best Digital Public Relations.
IABC Indonesia is part of the IABC, headquartered in Chicago, USA. IABC has been around for over 50 years and has representatives in more than 80 countries with around 5,000 members who are professionals in business communication, public relations, and corporate communication across sectors. The IABC Award strengthens the credibility of organizations and practitioners in these sectors and reinforces global recognition.
The ICOMMA DEI subcategory award evaluates communication activities that highlight messages of diversity, equity, and inclusion. STM won this award thanks to its communication campaign titled “STM Inclusive Women Program: Fostering Gender Diversity and Equality in Copper Gold Exploration Project.” This campaign is based on STM’s aspiration to create a work environment that provides equal opportunities without gender discrimination.
STM’s equality message was conveyed through digital communication channels, print media, and direct activities involving employees. This comprehensive communication strategy resulted in STM achieving a 90 percent positive response rate on its social media channels. This strategy also contributed to the employment of women at STM, which now stands at 25 percent—higher than the global mining industry average of 8-17 percent (McKinsey, 2021).
Meanwhile, the IMPRA category award for Best Digital Public Relations focuses on communication activities involving digital channels. STM’s communication campaign titled “Digital PR: Copper and Gold Exploration Project” was selected as the winner of this category due to the effectiveness of its messaging. STM was recognized for successfully utilizing digital communication channels to deliver relevant, humanistic, engaging, and transparent messages about its exploration activities.
Principal Communications STM, Cindy Elza, stated that these awards reinforce STM’s commitment to inclusivity within its work environment and its adaptability to technological advancements in information management. This recognition also motivates STM to continue striving for better, sustainable achievements.
“Diversity, equity, and inclusion are integral elements in STM’s activities. We strive to raise awareness among our internal and external audiences about this commitment while continuously strengthening its implementation. We also view the development of digital technology as an opportunity to deliver our messages accurately and positively,” said Cindy.
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About PT Sumbawa Timur Mining
PT Sumbawa Timur Mining (STM) is a joint venture between Eastern Star Resources Pty Ltd (80%), a wholly-owned subsidiary of Vale Base Metals, and PT Aneka Tambang Tbk (20%). STM owns the Hu’u Project, a copper exploration project operating under the 7th Generation Mineral Contract of Work (CoW) in Hu’u District, Dompu Regency, West Nusa Tenggara Province, Indonesia. The CoW also holds geothermal resources. To explore this potential, the company has completed the Preliminary Survey and Geothermal Exploration Assignment. The CoW area spans 19,260 hectares across Dompu and Bima Regency. STM is continuing its journey to achieve its vision of becoming a world-class copper mining operation supported by renewable energy.
For further information, please contact STM Communications Team.
